Clues Across the City
Turning Amsterdam Dance Event into a Living Story
This year at Amsterdam Dance Event, we wanted Armada Music’s presence to feel like a story, not just a list of events. Using Google Gemini’s Nano Banana and Runway, we brought our imagination to life through a series of AI-generated images and videos that connected every pop-up, panel, and party. By reimagining iconic Amsterdam locations with surreal, cinematic visuals, each post became a clue, guiding the audience to where Armada would appear next and keeping the storyline alive throughout the entire week.
From Schedule to Story
The result was a social feed that unfolded like a journey rather than a promo calendar. With added depth from Hoang Tran’s 3D asset work, the AI world blended seamlessly with the real streets of Amsterdam, turning Armada’s ADE presence into a continuous, cinematic experience.
