Shaping social media presence for artists and music brands.

I’m Wouter, a Dutch social media manager in the music industry with a strong passion for music and digital culture. Over the past two years, I’ve worked at Armada Music, where I contributed to multiple projects across various artists and releases. My role included album rollouts, release-focused content planning, and managing Armada’s social media platforms, with responsibility for day-to-day publishing and campaign execution.

I’ve worked with global artists such as Armin van Buuren and Marlon Hoffstadt, as well as local acts like Nick Schilder. My work has ranged from full album rollouts and release-focused content planning to live social coverage at events such as A State of Trance and Tomorrowland.

As a social media manager, I focus on creative content and thoughtful storytelling that helps brands/artists connect with their audience. From real-time social coverage at events to developing engaging post ideas, I enjoy capturing moments and turning them into meaningful content. I’m especially drawn to brainstorming content roll-outs, shaping ideas into cohesive campaigns, and creating visuals and narratives that feel authentic, on-brand, and engaging.