The Sound of Orange
From Studio to Stadium
For EURO 2024, the Netherlands needed an anthem that felt bigger than football alone. Larger Than Life, by Armin van Buuren and Chef'Special, became that sound. I created the core Reel/TikTok that introduced the track to the world, designed as a collaboration between Armada Music and KNVB / Ons Oranje. The goal was to translate national pride into a fast, emotional, social-native format that worked equally for music fans and football supporters.
One Nation, One Sound
The Reel/TikTok became the hero asset of the launch, capturing the energy of the anthem and the unity behind it. Beyond social, the same visual was adapted as a Spotify Canvas, ensuring the anthem carried its visual identity everywhere fans heard it. One piece of content, built to move seamlessly across platforms, moments, and audiences.
