Steve Aoki & Sam Feldt & Xandra with Nile Rodgers & Zak Abel - I'm Going Out
A high-energy disco-funk campaign celebrating nightlife freedom and owning the night.
Steve Aoki & Sam Feldt & Xandra with Nile Rodgers & Zak Abel - I'm Going Out
Challenge
I’m Coming Out, Reimagined
Decades after disco shaped the dancefloor, its legends still move culture today. By honoring the original “I’m Coming Out” by Diana Ross and reimagining it with Steve Aoki, Sam Feldt, Xandra, Nile Rodgers, and Zak Abel, we transformed a timeless classic into modern, short-form content, bridging generations and bringing its iconic groove to life for today’s digital-first audience.
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Result
Connected Across Generations
In the end, we landed on two simple ideas: one where the artists stitched and reacted to each other’s videos, and another where they FaceTimed one another while Xandra and Steve Aoki performed the track, making the collaboration feel fun, personal, and truly connected across generations.
